By its advertisers shall ye know it - aftershave, televisions, watches, masculine skincare - could it be that the new British version of Wired isn’t that interested in the geek market anymore?
Back in the 1990s, when Wired was published in the UK by Wired Ventures in association with Guardian Media, the focus was quite clearly on geekdom, the wonder of the interwebs and all that would bring. Today’s Wired, now owned by glossy magazine powerhouse Conde Nast, advises on shopping for laptops, espresso machines and folding bikes. That’s not the …